17/08/2020
7 secrets of multichannel marketing
In only 10 years, the position of marketeer has turned into a whole new profession, where
multichannel (or omni- or cross-channel) has taken over. But what is that really all about? In this paper, we demystify multichannel marketing and share 7 secrets we've uncovered over the years by working with — and reading books written by — the best experts in the industry.
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